Houston's Thanksgiving Day Parade
The Houston’s Thanksgiving Day Parade began in 1949, when Santa arrived at Union Station and rode his sleigh to the downtown Foley's. That led to a 44-year tradition – the Foley's Thanksgiving Day Parade. In later years, Bank United and Washington Mutual each claimed the title sponsorship. In 2006, H-E-B was named the new title sponsor of the parade. The Parade also received a new look and logo, and is now referred to as the H-E-B Holiday Parade.
The parade is telecasted live locally on KHOU-TV, Channel 11 and is syndicated in many other major markets throughout Texas and beyond.
Parade begins at 9:00am on Thanksgiving morning, Thursday, November 26, 2009 in downtown Houston.
Parade is free to the public anywhere along the parade route outside of the TV Zone. A limited number of reserved bleacher seats in the TV Zone are available for purchase. Proceeds from reserved seating ticket sales benefit the Houston Festival Foundation, Inc. education programs reaching more than 1,450 public schools each year and the Houston Chronicle Readers are Leaders literacy program.
